A healthy brand requires a significant amount of focus in specific areas. Certain seasons of your brand’s life may look different than the others, and you may end up building out different things throughout the years.

Times will come when you need to evaluate where you are spending your time and money. Are your purchases aiding your goal, and is the time you’ve allocated toward certain things actually building your brand in the right direction?

You have to take a step back every once in a while and assess the situation. Regular evaluation times are a necessity for a healthy, growing brand.

You may have to make some hard decisions. You might need to cut things out of your life. You may need to stop spending money in an area that is more fun than others because it’s not actually helping your mission.

In this episode, we’ll be talking about how to consistently and regularly evaluate how you are investing in your brand, and how to reposition your focus to accomplish your goals.