Marketing Tips for Doctors

041 Gary Schneeberger: How to Bite the Dog


Listen Later

In this episode, Barbara and Gary discuss:

  • The 3 ways that you can commit news.
  • The purpose of the press and reaching their audience.
  • The best practice for effective PR.
  •  

    Key Takeaways:

    • The best way to commit news is to upset the expectation.
    • The easiest, cheapest way to keep track of your area of expertise fits in the media and what’s going on in the culture is to use Google Alerts.
    • Target your press releases to the proper audience. 
    •  

       

      “Effective PR isn’t rocket science and it’s not dumb luck. It’s the wise leveraging of expectations and opportunities in the media and in the marketplace.” —  Gary Schneeberger

       

       

      Connect with Gary Schneeberger:  

      Twitter: @gschneeberger

      Website: weroar.la

      Book: Bite The Dog: Build a PR Strategy to Make News That Matters

      LinkedIn: Gary Schneeberger

      Instagram: @garyschneeberger

       

       

      Connect with Barbara Hales: 

      Twitter:   @DrBarbaraHales

      Facebook:   facebook.com/theMedicalStrategist

      Business website:www.TheMedicalStrategist.com

      Show website:   www.MarketingTipsForDoctors.com

      Books:

      • Content Copy Made Easy
      • 14 Tactics to Triple Sales
      • Power to the Patient: The Medical Strategist
      • YouTube: TheMedicalStrategist

        LinkedIn: www.linkedin.com/in/barbarahales

        The post 041 Gary Schneeberger: How to Bite the Dog first appeared on The Medical Strategist.
        ...more
        View all episodesView all episodes
        Download on the App Store

        Marketing Tips for DoctorsBy Barbara Hales

        • 5
        • 5
        • 5
        • 5
        • 5

        5

        17 ratings