We Know Marketing, We Promise

041. How to make confident decisions when you don’t feel confident


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If you wait to feel confident before you make a decision, you will stay stuck. In this episode, we break down what real confidence in business actually looks like—and why it comes from action, not emotion.

What you’ll learn:

- Why confidence grows through reps, not waiting

- The hidden traps: fear of being wrong, disappointing others, or mistrusting your intuition

- How to borrow confidence from mentors or peers until yours catches up

- Why indecision drains more ROI than making the wrong choice

- Practical reframes: most decisions are reversible and don’t require perfection

- Questions to break out of an indecisive spiral:• Is this fear or intuition?

• If no one was watching, what would I choose?

• What am I avoiding by not deciding?

• In three years, will this matter?

- How confidence impacts sales, pricing, hiring, leadership, and client experience

- Why saying your price out loud (without trembling) changes everythingThis episode is a permission slip to make the decision, take the step, and fix it later.

- Confidence is built—not found.


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#Entrepreneurship #DecisionMaking #Confidence #WeKnowMarketing #BusinessGrowth

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We Know Marketing, We PromiseBy Kelsie Downs + Naoma Serna-Zahn