The Self-Trust Project

041. You’re Settling Because It’s Familiar


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In this episode, we explore:

  • The survival mindset vs. the growth mindset

    • Why avoiding failure is not the same as creating success

    • How “safety” can be a disguised form of self-sabotage

  • Real-life examples of playing not to lose

    • Staying in a “good enough” relationship out of fear of being alone

    • Avoiding conflict in friendships to keep the peace

    • Refusing to raise prices in your business to avoid losing clients

  • The biology behind fear and risk

    • Your nervous system is wired to detect danger, not opportunity

    • Familiar discomfort often feels safer than unfamiliar possibility

    • Loss aversion is stronger than the desire for gain

  • How cultural and social conditioning reinforce playing it safe

    • We reward caution until someone succeeds, then call them a visionary

    • Most people can't support you while you're taking the risk—they don’t understand it

  • What it really means to “play to win”

    • Get clear on what you do want, not just what you fear

    • Define a specific, emotionally charged vision of success

    • Take action before you feel ready—don't wait for permission from your feelings

  • The danger of vague fear

    • You can’t work through what you don’t name

    • Replace vague labels like “anxiety” with the real fear (e.g. rejection, failure, judgment)

    • Clarity kills fear; vagueness feeds it

  • Reframing risk as data

    • A failed launch or webinar isn’t a failure—it’s information

    • Your job is to test, tweak, and try again

  • Adopting an “all or something” mindset

    • Perfectionism kills progress

    • Doing 1% is better than doing nothing at all

  • Your stretch action challenge

    • Pick one action outside your comfort zone that aligns with your vision

    • Make it uncomfortable, not reckless

    • Examples: Go live, ask for referrals, set a boundary

...more
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The Self-Trust ProjectBy Bradley Rausch