Gentle marketing is feasible and effective and you don't feel like you are selling at all, rather you focus on serving your clients in the best possible way.

When I learned that Sarah Santacroce was about to publish her book "The Gentle Marketing Revolution", I bought it immediately. I've known Sarah for quite some time and I was sure her book would be exactly what I and many other entrepreneurs would need to finally give ourselves permission to market in a way that is more aligned with what we are and feel good about it!

Here’s what we will cover in today’s episode:

- What is wrong with traditional marketing
- Why a gentler marketing really works
- Some examples of ‘Hype’ Marketing and how to turn them into gentle marketing
- How to bring more empathy to the business world
- Why introverts struggle more with self-promotion?
- Sara's version of the 7 Ps of Marketing
- The 3 phases of gentle marketing
- "The Gentle Marketing Revolution" book
- Sarah's book launch campaign on Kikstarter

To access the show notes of this episode, visit: https://www.thebridgecenter.net/041prosperityonair