The Modern Musician Show with Colin Thomson

042: A Social Media Strategy for Musicians

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 “In a time of drastic change it is the learners who inherit the future. The learned usually find themselves equipped to live in a world that no longer exists.”
-Eric Hoffer

 

Key Take Aways:
  • When it comes to social media, you have to embrace the concept of continual learning
  • Think about social media as a school playground, where you have to understand social dynamics. Human nature doesn't change, and understanding how it works puts you miles ahead in social media
  • Social media platforms are designed to foster social interaction. Therefore, interacting is the best way to make the most out of the platform
  • The "moody artist" or "artistic temperament" doesn't do well on social media, or life in general. It's the tough truth...
  • It's very important to be yourself, and to be real, on social media. This is what you need to portray through your social media profile
  • Make as much of an effort as you can to respond to every single interaction you get, and to even start interactions with people. Interact every day
  • As yourself two questions when examining a social media platform: 1. Does your target demographic use it? 2. Is it possible for you to present your music in a compelling way on it?
  • When deciding how many platforms you should be on, it is essential to know yourself, the amount of time that you have to devote to them, and how well you will be able to keep up with the workload
  • If you can connect with just a couple people per week, starting out, on a chosen platform, I could consider that a success
  • Batch your updates, so that you do almost all of them for an entire week, in one day. I like to use Buffer for this
  • Also, batch your interaction, by putting aside 5-10 minutes each day, to respond to everything that was commented on your material, then like and comment on other people's content
  • Consistency is the most important aspect of your social media strategy
  • Be real, in all of your interactions. Do not try to game the system
  • Because of social media, you are in control of your own destiny with the image that is put out of you and your work. So be purposeful and smart about what you do!
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    Original Blog Post: A Social Media Strategy for Musicians

     

    Mentioned:

    Detailed Demographic Number of Social Media Platforms

     

    Resources:

    Article: “1,000 True Fans” by Kevin Kelly

    Article: “10 Secrets of Social Media for Musicians” from HypeBot

    Article: “2015 Social Media Checklist for Musicians” by Solveig Whittle

     

     

    You May Have Heard…

    I have a full webinar dedicated entirely to how musicians can up their social media game. Check it outhere!

     

     

    If you would like to be considered for featured artist, email music submissions [email protected]

     

    Shownotes: modernmusician.co/042

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    The Modern Musician Show with Colin ThomsonBy Colin Thomson interviews musicians and entertainers like Bryan Callen and Bobby Owsinski , to get advice on what musicians should be doing today. Tim Ferriss, Seth Godin, and Justin Timberlake should also come on the show, as well as Taylor Swift, Justin