About 1 year after gradating college, I quite my management consulting job without a plan, just a strong feeling that I needed to be doing something I was more passionate about. Having traveled to organic tea estates in the Himalayan foothills as well as to every great speakeasy bar in NYC, I had the idea that maybe people would be interested in using premium cocktail mixers crafted from organic teas, local honey, and other fresh/organic ingredients. I made a video describing the idea, put it on Kickstarter, and since it funded Cocktail Crate has been my full time job.

On Today's show Alex will share:

- What’s Your Personal Mission Statement
The journey is the reward

- Biggest Business Mistake
Rather than 1 giant mistake, I typically do every little thing wrong the first time I try it, then get it right the second.

- How Do You Handle Business Stress and Uncertainty
It’s really important to build a network of other entrepreneurs to offer advice/complain about things with.

- Greatest Business Decision That Changed Everything
Not sure I’ve made that yet, although listening to my customers and cutting the size of the mixer bottle in half was pretty big.

- Best Book For The Entrepreneurial Mindset
Steve Job’s official biography

- Plus much more...