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042 - All-Natural Insect Repellant & Reusing Failed Products, Stacy Marking with Lemongrass Trading Co - The Product Startup: Product development for small business
Stacy Marking of Lemongrass Trading Co makes all-natural and 'green' products (mainly insecticides and fragrances). She took on the research, testing, design, making, bottling and labeling herself.
In this episode, we learn about
* How Stacy started the company and her inspiration for the products
* Why she entered an industry with established competition
* Creating the early prototypes
* Import / export constraints and regulatory approvals
* Research with the University of Bristol, paid for by an EU grant
* What Stacy wishes she knew before she started
* Products that never make it to market
* Reusing failed products
* Getting feeback and exposure for your products
* Stacy's unique superpower
* The two biggest marketing impacts to Stacy's business - local PR
* The sales strategy for her products
* New products - car spray and edible wasp spray
* Stacy's online fulfillment strategy: third-party eBay fulfillment
Links and resources mentioned in this episode
* Website: lemongrasstrading.com
* Social Media
* Twitter: @lemongrassltd
* Facebook: facebook.com/LemongrassTradingCompany
* Listener Elevator Pitch
* Charliecat.Rocks
View all episodes
By Kevin Mako of MAKO Design + Invent
5
6464 ratings
Stacy Marking of Lemongrass Trading Co makes all-natural and 'green' products (mainly insecticides and fragrances). She took on the research, testing, design, making, bottling and labeling herself.
In this episode, we learn about
* How Stacy started the company and her inspiration for the products
* Why she entered an industry with established competition
* Creating the early prototypes
* Import / export constraints and regulatory approvals
* Research with the University of Bristol, paid for by an EU grant
* What Stacy wishes she knew before she started
* Products that never make it to market
* Reusing failed products
* Getting feeback and exposure for your products
* Stacy's unique superpower
* The two biggest marketing impacts to Stacy's business - local PR
* The sales strategy for her products
* New products - car spray and edible wasp spray
* Stacy's online fulfillment strategy: third-party eBay fulfillment
Links and resources mentioned in this episode
* Website: lemongrasstrading.com
* Social Media
* Twitter: @lemongrassltd
* Facebook: facebook.com/LemongrassTradingCompany
* Listener Elevator Pitch
* Charliecat.Rocks