As an app developer, Tim Bornholdt is no stranger to process automation.  Yet it wasn’t until he “put up a mirror” to his own company’s sales process, that he realized they were losing sales as a result of different people doing the same work in different ways.  So he automated the sales process leading to service consistency, better tracking and ultimately increased sales conversion.  Listen as he shares tips on selecting the right people and technologies to leverage during the process automation journey.