Building the Business Your Future Self Can Sustain

What if making more money doesn’t automatically mean you’re winning?

This year, our business hit its highest revenue ever, and we still weren’t profitable. In this episode, I’m pulling back the curtain on what that actually means, why it’s not a failure, and how growth seasons often come with a lag before the payoff.

We’re talking about the real cost of hiring and onboarding employees, why profit can dip during expansion, and how to think long-term instead of panicking when the numbers don’t immediately reward your effort.

This episode is for the business owner who feels like they’re doing everything right but still feels stretched, confused, or unsure how to prepare for what’s next.

Inside this episode:

• The difference between a building season and an optimizing season
• Why more revenue doesn’t always equal a healthier business
• How hiring and onboarding impact short-term profit
• What it means to let investments mature instead of pulling the plug too early
• Why consulting a CPA is part of sustainable leadership, not a last resort
• How to plan for profitability while sustaining employees and contractors
• Questions to ask yourself as you prepare financially for 2026

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