In this episode, Jules White provides a hands-on Google Business Profile audit session with Jane Morton Driscoll from The Oxford Calligrapher. Together, they explore strategies for optimising Google Business Profiles to attract the right audience, focusing on the corporate and wellness aspects of Jane’s calligraphy business. Jules offers practical steps to increase visibility and improve audience engagement on Google search, covering everything from selecting the right categories and services to leveraging images and customer reviews.

Key Takeaways:

1. Optimise Your Google Business Profile: Jules explains the importance of selecting the right primary and secondary categories for maximising local visibility.
2. Corporate Wellness Potential: Jane learnt how to utilise categories like 'Workplace Wellness' and specific services to reach corporate clients for workshops.
3. Enhance Engagement with Photos and Videos: Discover how regularly updating photos and adding short videos can improve engagement and trust.
4. Boost Reviews and Interaction: Get tips on gathering more reviews and utilising customer-generated content to strengthen your online presence.
5. Link Google Profile with Your Website: Jules discusses creating keyword-optimised links between your Google Profile and relevant website pages.

Resources mentioned in this episode:

• The Oxford Calligrapher’s Website - Visit Jane’s website for more on her corporate calligraphy services and workshops.
• Free Pencil Calligraphy Sheet - Download this beginner-friendly guide available on Jane’s homepage to get started with pencil calligraphy.
• Book a Podcast Audit Episode with Jules - Want a profile or website audit? Visit Jules’ site for upcoming podcast audit dates.

Don’t miss this episode if you’re keen to improve your Google Business Profile and reach the right clients locally and online.

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Ever feel like your business should be easier to find on Google?

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The good news? You don’t need to spend hours posting on social media to fix it.
A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist