In which we talk about how energy gradients affect the chances of a strategy succeeding, and imagine people pushing concrete wheels around. Tom shares the story of a client and how energy gradient thinking got them to finally identify the thing that was stopping them from making sales. It’s a cautionary tale and an encouragement for you to think about energy gradients sooner rather than later.

Trigger Strategy Podcast has evolved into Tentacles – the podcast from Crown & Reach.

You can find all our latest episodes here: https://shows.acast.com/tentacles

... and more information about our work and resources at crownandreach.com

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