The Sports Business Leaders Podcast

042 How RevU Is Protecting Athletes in the NIL Era


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On this episode of the Sports Business Leaders podcast, we’re joined by Max Rusakov and Calum Kuhn, co-founders of RevU, an AI-powered contract assistant built to help athletes finally understand what they’re signing.


Max and Calum break down how NIL deals—most worth under $2,000—often contain hidden risks that athletes, agents, and even compliance offices miss. They explain how RevU simplifies the entire process with instant contract summaries, clause-level risk scoring, NCAA/FTC compliance checks, and deliverable tracking—all integrated directly into Gmail, Google Docs, Outlook, and Word.

We cover:

• Why most athletes are unprotected in NIL
• How RevU translates legal jargon into clear, actionable terms
• What they learned from Version 1 and why Version 2 is a major leap
• The future of NIL tech and where RevU fits in

If you work with athletes, NIL deals, or sports tech, this conversation is packed with insight.

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The Sports Business Leaders PodcastBy Sports Business Leaders