- offering clients "self service" options through CasperSuite or RobotCloud - building a "book of service" to work toward an exit plan for your consultancy; building something of value; getting acquired - the benefits of talking about your service offerings to get comfortable pitching them to clients - the fact is, servers should be managed proactively to ensure reliability, and Managed Services is a natural way to provide proactive services, billed automatically on a monthly basis consistent with the way services are rendered - with Mission Critical services, the consultant takes on a psychological burden to ensure that the services keep working; Managed Services makes it equitable for the consultant