Summary

Randy, founder of Premium Cabinets, shares how starting the business in 2009 during the housing downturn helped build strong fundamentals that later scaled to 35 locations nationwide. He breaks down the systems-driven approach behind that growth—documented playbooks, repeatable marketing and sales processes, and training built for entrepreneurial operators. Randy also discusses practical ways he's using AI and automation to improve efficiency in marketing, reviews/referrals, and customer handling, while stressing that humans still need to guide and verify the work.

Takeaways

• Starting during a downturn forced better systems and discipline early. • Growth came from documented processes, playbooks, and training—not winging it. • Marketing improved through constant testing, then standardizing what works. • A teachable sales system matters more than individual "sales talent." • Automating reviews and referrals helps prevent "firefighting" from killing consistency. • AI is best used to increase efficiency, but still needs human oversight. • Multi-channel marketing is hard to track; lack of attribution doesn't mean it isn't working. • Best practice: establish a baseline, test changes, and refine based on res