Running marketing experiments is essential to any company's growth and development. It involves systematically testing and collecting data to inform decision-making, optimize processes, and improve products or services.

Andres Glusman, co-founder and CEO of Do What Works, shares with us why in order to run successful experiments, companies need to follow a well-defined process that includes several essential components and also be aware of common mistakes and pitfalls so they can take steps to avoid them.