What happens when a tiny startup with one client grows into a customer-funded, enterprise-ready SaaS platform in healthcare?

In this episode of Pitch, Build, Scale, we sit down with Yossi Abraham, President & CEO of Zappix, to unpack how his team bootstrapped growth in one of the toughest markets: healthcare.

Yossi shares insights on:

- Overcoming the “pilotitis” problem in AI adoption

- Building customer-funded SaaS without venture backing

- Driving growth through partnerships and referrals

- Hyper-personalization in digital patient engagement

- Why lead generation is the single biggest constraint for SaaS founders in compliance-heavy markets

This conversation is a playbook for founders navigating complex sales, compliance barriers, and the messy reality of AI implementation.

Chapters

00:00 Intro & Yossi’s Background

03:25 Joining Zappix at Near Zero Revenue

06:09 From Visual IVR to Digital Engagement Platform

07:59 Scaling in Healthcare: Reducing No-Shows, Increasing Revenue

10:03 Where AI Fits into the Process

12:06 The AI “Implementation Gap” in Healthcare

15:38 Future of RAG and Conversational AI in Patient Journeys

18:26 Hyper-Personalization with Data

19:02 Growth Goals: 50–100% in 24 Months

21:30 Lead Gen Challenges & Partnerships

25:03 Outbound in Healthcare vs. Other Verticals

26:37 The Magic Wand: Fixing the Top of Funnel

26:50 Advice for Bootstrapped SaaS Founders

Resources

🔗 Automate patient engagement with Zappix: https://www.zappix.com

🔗 Grow your revenue with Big North Marketing: https://www.bignorthmarketing.com

#healthcare #saas #podcast #ai