Kevin Herring, Founder and President of Ascent Management Consulting, joins host Brian Gorman to discuss how to tap into the inherent desire people have to do a good job, generate a great result, and find meaning and purpose at work. While extrinsic motivation varies by individual and generation, intrinsic motivation remains constant. Kevin introduces “the five C’s” that he and his team have discovered: context, connection, control, commitment (vs. compliance), communication, and competence.