Larry Keeley is a strategist who has worked for over three decades to develop more effective innovation methods. Larry is President and co-founder of Doblin Inc, an innovation strategy firm known for pioneering comprehensive innovation systems that materially improve innovation success rates. Doblin is now a unit of Deloitte Consulting, where Keeley serves as a Director. He is also co-author of Ten Types of Innovation: The Discipline of Building Breakthroughs. In this interview we talk about what innovation looks like and how to get it to happen more in your organizations.