As part of the pre-order campaign for my new book, I interviewed two individuals profiled in The Myths of Creativity as part of special, advance episodes of LDRLB. Today, we’re releasing the second of those two interviews to our entire audience. Gianfranco Zaccai is the Chairman, President & Chief Design Officer of Continuum, an innovation consultantcy that designs award-winning products, services, and experiences for their clients. In this interview, we talk about the founding of Continuum, their approach to organizational design, and how design thinking is transforming more than just commercial products.