A lot of small business owners are excellent at the operational side of running their business, but get STUCK when it comes to marketing—especially in creating a strategy that aligns with their core values, and compels their target customer to take action.

Founder & CEO of Box Out Marketing, Tyler Garns, shares some of his “Secret Sauce” for creating a strategy that works. In his former role of VP of Marketing at Infusionsoft, Tyler produced massive results, helping to grow the company from $3M to $40M in just a few short years, then continued his journey to help businesses grow with a combination of marketing experience + technical skills to achieve better marketing results.

Today, Tyler shares some absolute gems worth hearing.

* – The benefit of learning in a fast-paced environment* – Why having a marketing strategy is so important* – Creating the freedom we want* – The power of simplicity* – Common marketing misconception* – Why you NEED a compelling offer* – Finding the right conversion model for your business* – How core values define workforce

Website:

https://www.boxoutmarketing.com/author/tyler-garns-8/

Full Episode Transcription:

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01:42:36.600 –> 01:42:44.940

Todd Staples: Well, I am really excited. Tyler, welcome back to your second podcast with me. It’s really great to see you, buddy.

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01:42:45.510 –> 01:42:48.630

Tyler Garns: Well, thank you. You too. Yeah, it’s good to connect. It’s been a little while.

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01:42:54.990 –> 01:43:13.350

Todd Staples: So I’m, I’m excited because it’s actually been a couple years since we’ve really connected again and now you’ve been making some shifts in your own business. And I just, I’ve always thought you have one of the most simple and clear and

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01:43:14.700 –> 01:43:27.270

Todd Staples: Superb way of teaching people how to come up with strategy teaching how to execute on marketing and setting up processes and systems to do that. So I’m ready to hear what’s the latest and greatest that you’re working on.

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01:43:27.900 –> 01:43:32.100

Tyler Garns: Well, thanks. Yeah, and appreciate you having me on the show. Yeah, you know,

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01:43:33.150 –> 01:43:44.400

Tyler Garns: We’ve been in this marketing game for a long time in some form or fashion. I’ve been doing, you know, online marketing since 1999 on it and

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01:43:44.940 –> 01:43:52.830

Tyler Garns: And then you know with this business box out marketing started in 2014. And you know what, one of the things we realized early on.

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01:43:53.580 –> 01:44:04.170

Tyler Garns: Is that most business owners need a lot of help with marketing strategy and we’ve helped with that through our fold, you know, done for you agency services.

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01:44:05.010 –> 01:44:10.410