This episode explores how businesses should really think about artificial intelligence beyond hype, headlines, and fear-driven adoption. Jeremy Dalton, founder of XRHQ and a global expert in emerging technologies, breaks down why AI initiatives often fail - not because of the technology, but because organisations forget to anchor innovation to real business problems and human outcomes.Ultimately, this episode is about sustainable innovation: how leaders can avoid costly hype cycles, design smarter AI strategies, protect institutional knowledge, and build long-term competitive advantage by aligning technology, people, and purpose.Jeremy Dalton is a globally recognised expert in emerging technologies and the founder of XRHQ, an AI-powered platform that tracks how organisations across industries are adopting technologies such as artificial intelligence, virtual reality, and advanced automation.At PwC, Jeremy was Head of Immersive Technologies and he managed to establish and scale the firm’s Immersive Technologies team globally, delivering over 150 projects across 50 countries. The work brought together multiple emerging technologies, including AI, VR, drones, and 3D web-based experiences, supported by research partnerships and strategic consulting for business leaders.His work has been cited by the World Economic Forum, The Economist, The Financial Times, and other global institutions. As a published author, his books have been translated into several languages and used by businesses and universities worldwide. Jeremy has also served as an industrial supervisor for PhD-level research, contributing to academic studies in emerging technology.