The internet is an incredible invention that has effectively facilitated the global connectedness of cultures and countries around the world. It's nearly impossible to have an online presence that is not encountered by someone from another culture.

With this deeper worldwide connection comes complications. People want to consume your content and interact with your brand, but they may speak other languages or not understand the nuances of your brand.

Figuring out how to interact with people from other cultures has a lot of implications, and having a plan for how you can accommodate other cultures might be exactly what your brand needs.

In this episode, we discuss the responsibility that the modern-day brand has to figure out where it fits in the ever-connected world.