Today, we are talking to the absolutely FABULOUS Devani Freeman {who's rocking coming on our show for the 2nd time!}. I hunted her down for this one, knowing she would be THE BEST person to chat with us about ROCKING an online challenge with Facebook Live.

We all know that online challenges are the best way to build your list, grow your know/like/trust + really hone in on your ideal client's immediate needs.

Devani helps heart-centered women in business to build their buzz online and get known as the go-to expert in their field. She does this by showing them, step-by-step, how to authentically grow an online following through social media and turn those followers into paying clients. In addition, her company, Heart Centered Social, offers done-for-you services to small business owners who want their social media and online marketing taken
off their hands. Check her out at www.devanifreeman.com!

 

LIST-BUILDING STRATEGIES:

• Social media is rented space!
• Leverage social media to build your email list
• Build your own platform: website, blog, email list
• Online Summits
• FB Ads
• Getting to the "dating zone"

 

CHALLENGES:

• It gives you the purpose of serving more closely to your audience
• People can watch you more consistently
• Feedback: Engagement was much more
• Gave insight + connection to her viewers
• Gives more clarity on topics

  WHAT MAKES DEVANI WANT TO TUNE IN TO YOUR LIVE:

• Clear image
• Eye contact
• Sound
• Great copy: more specific + juicy, make it enticing!
• Don't pummel your audience w/everything you know in one LIVE!

  HOW TO BREAK IT DOWN:

• Your teaching for 5 days continuously, so don't overwhelm your audience!

• Break it down into 1 simple action step
• You want them to feel enthusiastic + excited that they accomplished something!
• If it's too much, they won't finish
• Stand in your power of providing great content in a simple way with solutions
• Take them on a journey
• Don't overfeed the chickens!!

 

SCHEDULING YOUR LIVES:

• Think about your audience - when is it easiest for them to come hang out with you live?
• What time zone are they in?
• Poll them - let them decide!
• Daily - teach for 10-15 min max
• Keep it simple, sweet + short
• Q+A for 10-15 min
• Sprinkle in questions throughout so there's no delay at the end

 

SOCIAL SHARING:

• Custom hashtag
• Encourage challengers to share the challenge
• Posts along the way to glimpse behind the scenes
• Build excitement

FOLLOW DEVANI ON INSTAGRAM JOIN THE BUILD YOUR AUDIENCE CHALLENGE CHECK OUT DEVANI'S MEMBERSHIP

{If you're listening on Itunes or Stitcher, the links are clickable here: 

Build Your Audience Link: https://devanifreeman.com