In this episode, Jules dives into the world of SEO tools, answering the question of whether investing in tools like Yoast is really worth it.

Jules explains how these tools can help with on-page SEO, keyword research, and technical fixes, but emphasises the importance of human oversight and understanding the "why" behind the recommendations. She cautions against blindly chasing green lights and reminds listeners that Google values content written for humans by humans.

Key Takeaways:

• The Role of SEO Tools: Learn how plugins like Yoast and Rank Math function and what features they offer to aid your SEO.
• Limitations of Over-Reliance: Discover why achieving a 'green light' on Yoast doesn't guarantee higher search rankings.
• Importance of Human Insight: Understand why a human touch and foundational SEO knowledge are crucial for successful optimisation.
• Choosing the Right Tools: Find out why Rank Math might be a better option than Yoast and when it's appropriate to invest in paid versions.

Resources mentioned in this episode:

• Invitation-only Facebook Group: Join my free private group to continue the conversation and access exclusive content
• Free Beginner's QuickStart Guide to SEO: Get your copy of Jules’ popular guide to kickstart your SEO efforts
• Episode 13: SEO Basics: Listen to gain a deeper understanding of foundational SEO practices
• Keyword Map and Planner: Keep your keywords organised and plan your website effectively with The Website Success Hub's Keyword Map & Planner
• Rank Math SEO Plugin
• Yoast SEO Plugin
• SEOSpace
• Search Atlas
• Screaming Frog Website Crawler: 

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