CURE FOR YOUR CONTENT RUT.

Sometimes creating content can seem bothersome, annoying and time consuming. Other times it’s super fun, you feel inspired and are filled with creative ideas.

This episode is moreso for the first situation. When you need some structure, someone to get you going as you stare at the wall, or blank piece of paper or empty notebook app.

I should preface this by saying if you don’t know your ideal client, you’re going to be shooting darts at a dartboard that’s 300 meters away with a blindfold on. Okay? You need to know who you’re speaking to before creating content...if you don’t want to waste your time that is.

So, you’re in a content rut or just feeling like you’ve created everything you can create (which we know is never the case), then read on!

This goes for blogs, emails, Instagram posts, YouTube videos, podcasts, literally any media you can create for an audience.

Start with a subject matter.

For me, I decide if it’s going to be fitness based, life based, travel based, or business based.

If you have categories you post in or use with your audience, this will be helpful. I go over all of that inside Instagram 101 and fitsPRO Foundations.

You’ve got your topic. Now give yourself some structure.

Choose an intro; your click bait:

* 3 ways or tips to ____ (build muscle, be more efficient in your workouts, recover effectively)* How to:* Choose locations for world travel* Use lifting straps* Start building your email list* Cope with comparison online

Your "favorites."

* My 5 favorite glute exercises* My 3 go-to mantras

Then you have the secretive ones. Like:

* The four things no one told you about being an entrepreneur* The worst cue you could ever use* Unpopular opinion about _____

Whatever applies to your audience.

Now, I don’t use post topics like this all the time. But they can be helpful in getting the creative juices going whenever you’re in a content rut. Or even when short on time and need to bust something out really quick.

Having a headline like this allows you to build a skeleton to your content. You know what you’re laying out. Your three tips, or five fav exercises, or the worst cue and why it’s so terrible. Maybe you include what to say instead.

I hope you can see how this tactic can be helpful. Like I said, it gets you thinking in a creative manner but also in a very specific one. Which can be beneficial when creating content.

I’ve often ended up actually batching content when using this strategy because one idea leads to the next, and before you know it I have twenty post headlines and topics made. Much like you just heard me ramble them off.

Okay, moving on.

Poll your audience

This is one I use often. Hi, you’re creating content for them. You can ask them to vote in the comments. You can send email surveys, or submit ideas via instagram stories. You’ve got options. Use them.

Polling your audience is great for a few reasons. It gets you connected with your people. It allows you to see who is REALLY invested in the content you’re creating. Who are your die hards? This can also be encouraging when you’re feeling unmotivated. You’ll see that people WANT to hear from you and value what you bring to them on...