Lance Loveday (@loveday) is the founder and CEO of Closed Loop, a digital advertising agency that specializes in paid media management.

As an optimizer by nature, digital marketing comes naturally to Lance. He's analytical but also creative - he uses his left brain and his right brain.

In this episode of Intended Consequences, we discuss the tough questions to ask when bringing on external resources to solve your most important problems. Listen in as we explore how to find an agency relationship that gives you a competitive advantage.

Resources and links discussed:

• Follow Lance on Twitter @loveday
• Learn more about Closed Loop
• Follow Brian on Twitter @bmassey
• Learn more about Conversion Sciences