Sales calls do not fail because you lack talent or expertise. They fail when confidence, clarity, and process break down. In this episode, we unpack what it actually looks like to lead a sales call with conviction, warmth, and structure—without slipping into pressure, scarcity, or people-pleasing.

This conversation dives deep into the mindset shifts and practical frameworks that turn sales calls from awkward transactions into trust-building conversations.

What we cover:

• Why confidence is built through decisions and reps, not emotions

• How to create a simple pre-call ritual that grounds your confidence

• The difference between curiosity, control, and over-talking on sales calls

• Why asking great questions builds more trust than pitching features

• How to position yourself as the guide instead of a vendor

• The importance of clearly outlining process, phases, deliverables, and fees

• How to assess whether someone is a good client fit, not just if they can pay

• Why saying no protects your reputation more than closing every deal

• How scarcity thinking sabotages confidence and pricing

• When to follow up, how to follow up, and why closing the loop matters

• Why feedback from lost deals is one of your greatest growth tools

This episode is a masterclass in leading sales conversations with clarity, authority, and humanity. If sales calls drain you, intimidate you, or leave you second-guessing yourself, this will help you recalibrate fast.

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💬 Question: What part of your sales process needs more clarity or confidence right now?