Inspired by a presentation given by Eugene Ware of Noble Samurai, Pete and Dom discuss Marketing Assets, the things in your business that bring you more traffic, improve your opt-ins and conversions, and affect other aspects of your profitability.

Action Step: Look at your business and identify your marketing assets. Understand how they are working for you, and how you can improve or add to them

Tech Tip: If you are collecting emails for a mailing list, try to segment them into those that have bought from you and those that haven't

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- Books

Rich Dad Poor Dad - Robert Kiyosaki

- PreneurCast Episodes:

These previous episodes are talked about in today's show. Go back and listen, if you missed them, over at http://preneurmedia.tv

PreneurCast Episode 16 - The 7 Levers of Business

PreneurCast Episode 37 - The Preneur Hierarchy

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