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043: SEO Series 3B - Onsite SEO
You’ve probably realized by now that SEO is a complex topic. Some companies spend all of their time on it. There are so many different pieces involved in SEO and things to learn about it.
However, our goal is to break everything in business down into just the things a law firm owner would need to know. There’s no need to get overwhelmed by every aspect of entrepreneurial life. This rings just as true when it comes to SEO.
In this episode, we’re continuing our discussion on the basics of search engine optimization. This will be a continuation of last week’s episode where we began talking about onsite SEO. Tune in to learn more about the technical aspects of onsite SEO and how to help Google learn more about your website.
Show Highlights:
- What a URL slug is.
- How to write good slugs.
- Why internal linking is important.
- How to utilize internal linking well.
- What schema is and how it’s useful for law firms.
- How to structure your website to get it ranking in Google.
- What site performance means.
- Strategies and tools for improving your site performance.
- Why you should keep your plugins updated.
- How to make your site secure.
Subscribe and Review
We’d appreciate you subscribing to this podcast and leaving an Apple Podcasts review. Reviews help others discover and learn what Law Firm Next is all about. It only takes a second and helps us out a lot!
Supporting Resources:
Yoast SEO plugin
Pagespeed Insights
Cloudfare
WP Engine
The Legal Marketing Academy
Action Steps:
- If you have your website built, go back through all the steps from last week’s episode.
- If you already did the last episode’s action steps, next:
- On every page do the following:
-
- Optimize your URL / SLUG
- Add internal links throughout your site
- Work on sitewide things to help Google better learn about your website:
- Your Website Structure
- Performance of your website
- Create and submit your sitemap to Google
- Make your site secure
***
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know I sent you.
View all episodes
By Melanie Leonard and Mark Homer
4.9
3333 ratings
You’ve probably realized by now that SEO is a complex topic. Some companies spend all of their time on it. There are so many different pieces involved in SEO and things to learn about it.
However, our goal is to break everything in business down into just the things a law firm owner would need to know. There’s no need to get overwhelmed by every aspect of entrepreneurial life. This rings just as true when it comes to SEO.
In this episode, we’re continuing our discussion on the basics of search engine optimization. This will be a continuation of last week’s episode where we began talking about onsite SEO. Tune in to learn more about the technical aspects of onsite SEO and how to help Google learn more about your website.
Show Highlights:
- What a URL slug is.
- How to write good slugs.
- Why internal linking is important.
- How to utilize internal linking well.
- What schema is and how it’s useful for law firms.
- How to structure your website to get it ranking in Google.
- What site performance means.
- Strategies and tools for improving your site performance.
- Why you should keep your plugins updated.
- How to make your site secure.
Subscribe and Review
We’d appreciate you subscribing to this podcast and leaving an Apple Podcasts review. Reviews help others discover and learn what Law Firm Next is all about. It only takes a second and helps us out a lot!
Supporting Resources:
Yoast SEO plugin
Pagespeed Insights
Cloudfare
WP Engine
The Legal Marketing Academy
Action Steps:
- If you have your website built, go back through all the steps from last week’s episode.
- If you already did the last episode’s action steps, next:
- On every page do the following:
-
- Optimize your URL / SLUG
- Add internal links throughout your site
- Work on sitewide things to help Google better learn about your website:
- Your Website Structure
- Performance of your website
- Create and submit your sitemap to Google
- Make your site secure
***
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know I sent you.