Most agency founders have been charging the same rates since 2021. You've given your team raises. Your costs have gone up. The economy has shifted. But your pricing? Still stuck at that number you picked three years ago based on vibes and what you saw other agencies charging.

Today, we're handing you the formula to stop pricing emotionally and start pricing strategically. We break down the 2x multiplier that creates your absolute floor, the 10x principle that unlocks your ceiling, and the three consecutive yeses that signal you're leaving money on the table.

If you've ever wondered...

1. How to price confidently without just guessing what the market will bear
2. When it's time to raise your rates (and by how much)
3. Why you keep saying yes to projects that drain you financially
4. What your pricing should actually be based on instead of competitor research

...this one's for you.

This episode is brought to you by:

Copilot | Get two months free with code DARLINGS at https://try.copilot.money/darlings

Chapters:

(00:00:00) Why Pricing Emotionally Is Costing You Money

(00:09:40) The Pricing Sweet Spot Formula: Your 2x Base Price

(00:26:13) How to Calculate Your Maximum Price (Outcomes Over Outputs)

(00:37:01) The Three Consecutive Yeses Rule

(00:45:25) When and How Often to Raise Your Rates

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• Instagram: instagram.com/lecheile.co