We all want to be better – better players, better managers, better storytellers. No matter what your craft, hobby, or job, everyone has always at some point thought to themselves, “If I could only just…” I’d be able to take on the world. Thus the self-help genre was born. And the market for motivational stories and do-it-yourself life hacks has only gotten more persuasive and profitable as these stories move from books to television and the web. In this episode, a look at why and how these stories are so captivating, plus we’ll give out the 7 secrets of highly effective people that will make your life better without even trying.