The Artist Entrepreneur Podcast

044 - Balancing Creativity and Marketing in your Art Business


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On today’s episode, Catherine starts by giving an update on her life and new business venture. She also shares three things she learned when she launched last month. After her update, she is joined by Jessica Poundstone, an artist living in Portland, Oregon. In her words, Jessica believes art is part of a self-care practice that changes the way we see, think & feel — and ultimately changes us! Her highest hope is that her work — which is primarily about exploring how color can make us feel — will be a continuous source of joy, playfulness, and meaning for her collectors. During the interview, Jessica and Catherine talk about her artist journey and how she was able to go from part-time to full-time artist last year, how her perception of email marketing has changed and other interesting topics such as licensing your art and so much more! 

Conversation Highlights:

  • Going full-time as a professional artist doesn’t have to be an “all or nothing” approach.
  • The importance of setting boundaries and having a self-care routine to thrive as you are growing your art business.
  • Why every artist needs an email list.

PLUS: Give yourself a little creative honeymoon!

Links and resources:

Jessica Poundstone:
Website: www.jessicapoundstone.com
Instagram: www.instagram.com/jessicapoundstone
Pinterest: https://www.pinterest.com/poundstone

Catherine’s new flower business:
Website: www.montfleur.ca
Instagram: https://www.instagram.com/montfleur.flowers
Facebook: https://www.facebook.com/Montfleur.flowers

Don’t forget to follow Catherine and The Artist Entrepreneur on Instagram or Facebook, and subscribe to the newsletter to get updates, advice, and free resources!

 

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The Artist Entrepreneur PodcastBy Catherine Orer