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044: Entrepreneurial Flavor: Breaking Barriers in the Healthy Snack Market with Seena Chriti
Episode Description:
“I don’t have an MBA. I only have a food knowledge background, and that doesn’t make me an expert, either. But I know how to inquire and how to connect. So I have just been digging and grinding through my process, always finding the answers when I need them.” —Seena Chriti
Snack innovation is more than just creating a product—it's about telling a cultural story through flavor. Every bite carries the potential to bridge traditions and challenge culinary expectations.
Seena Chriti is a culinary arts graduate from Mexico City with a deep passion for food, media, and cultural storytelling. Her entrepreneurial journey transforms traditional Mexican snacks into modern, health-conscious offerings through her CPG brand.
Tune in as Justine sits with Seena to share her journey of launching a culturally inspired snack brand and how she navigated challenges in product development, market positioning, consumer education, scaling, cultural food innovation, and more.
Meet Seena:
Seena Chriti is a Food and culture expert with TV and print media experience. Her focus is on visual media, such as TV and video production of Food segments. Her passion is the relationship of food with culture, history, art, its meaning, and symbolism.
Seena has worked in television, newspaper, and magazines, always highlighting the historical or symbolic value of food so that it is never taken for granted since it is considered one of the most important aspects of human life. She believes that food is the only element of culture that enters our body and becomes part of us.
Website
YouTube
Connect with NextGen Purpose:
Website
YouTube
Episode Highlights:
01:52 Meet Seena
04:26 The Role of Incubators and Accelerators
08:41 Consumer Feedback and Product Adjustments
14:21 Exciting Innovations
20:38 Consumer Perception and Market Challenges
Resource:
Discount
Get a 10% discount when you shop at: https://paktlifoods.com/
Use discount code: 10%OFF
View all episodes
By Justine Reichman
4.9
8282 ratings
Episode Description:
“I don’t have an MBA. I only have a food knowledge background, and that doesn’t make me an expert, either. But I know how to inquire and how to connect. So I have just been digging and grinding through my process, always finding the answers when I need them.” —Seena Chriti
Snack innovation is more than just creating a product—it's about telling a cultural story through flavor. Every bite carries the potential to bridge traditions and challenge culinary expectations.
Seena Chriti is a culinary arts graduate from Mexico City with a deep passion for food, media, and cultural storytelling. Her entrepreneurial journey transforms traditional Mexican snacks into modern, health-conscious offerings through her CPG brand.
Tune in as Justine sits with Seena to share her journey of launching a culturally inspired snack brand and how she navigated challenges in product development, market positioning, consumer education, scaling, cultural food innovation, and more.
Meet Seena:
Seena Chriti is a Food and culture expert with TV and print media experience. Her focus is on visual media, such as TV and video production of Food segments. Her passion is the relationship of food with culture, history, art, its meaning, and symbolism.
Seena has worked in television, newspaper, and magazines, always highlighting the historical or symbolic value of food so that it is never taken for granted since it is considered one of the most important aspects of human life. She believes that food is the only element of culture that enters our body and becomes part of us.
Website
YouTube
Connect with NextGen Purpose:
Website
YouTube
Episode Highlights:
01:52 Meet Seena
04:26 The Role of Incubators and Accelerators
08:41 Consumer Feedback and Product Adjustments
14:21 Exciting Innovations
20:38 Consumer Perception and Market Challenges
Resource:
Discount
Get a 10% discount when you shop at: https://paktlifoods.com/
Use discount code: 10%OFF
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