Woke + Worthy

044: Market Research is DEAD


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MARKET RESEARCH IS DEAD 

 I don't know about you, but the thought of conducting market research is an immediate hell to the NO for me! 

It's not something that I like doing. 

It's not something that interests or excites me. 

And it's definitely not something I think I need in order to create incredible offers that also SELL! 

In fact, I know it's not. 

If I am being honest, the only insight that I ever received when conducting market research was that I shouldn't be conducting market research. 

It was actually due to a lack of interest and response to market research that I held myself back from creating a program that I had been so excited and lit up to create. Which happens to be the same offer that once I did create it, went on to have 5 figure launches EVERY. SINGLE. TIME. 

Alllllll without any market research. Which is why market research is not something that I do, recommend or that is ever in any of my programs. 

Which is why on today's episode we are talking all things: 

  • My experience with market research and why I don't like it 
  • 3 reasons why market research sucks 
  • What to do instead of market research that actually allows you to create exactly what you want and how to sell it out 
  • Knowing that you are your own best ideal client 
  •  

    Your energy is EVERYTHING when it comes to marketing and your business. Contrary to popular belief you don't need to "say it in their exact words." What you need to do is make them FEEL something through your own words. 

    And that right there is advice that you can take to the bank! 

    🎧 Thanks for listening! 🎧

    If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me @iamjesskwasny! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

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    Woke + WorthyBy Jess Kwasny

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