The purpose of a brand is to create a specific perception about your company, product, service, or anything else you’re creating. As time goes on, it can be easy to think that the brand is about the thing itself.

Unfortunately, the more the focus of your brand turns inward, the more your audience is going to feel unwelcome and ignored. People are looking for what is going to make them better, not what is going to make someone else look good.

Spoilers: Your brand is not about you. It’s not even about the thing it represents. It’s about the people who are going to be engaging, interacting, and connecting with it.

In today's episode, we explore what it looks like to build a brand that is centered around other people while maintaining the heartbeat that you bring as an individual.