In March, we’re heading to San Francisco for Water Innovation Week with Imagine H2O. The theme of their summit this year is all about the workforce. Jorge is a perfect example of people currently in the industry that are truly taking it upon themselves to demonstrate the value of water to the incoming next gen of water professionals. This is so important because it’s the "why" and the passion of the people doing the work in water that will not only attract the next gen but also retain them. Jorge says he’s "just an engineer" and he ’s not the first one we’ve heard this statement from. In order to communicate the value of water, we’re going to need all hands on deck. We, as communicators, cannot do this alone. We need the support and buy-in from all of you. So whether you’re an engineer, or an operator or a lab tech or in field ops, wherever, please know you are not JUST anything. You’re the ones who are going to help the H2duO revolutionize the water industry through the power of communication and collaboration. We can’t do it without. We hope Jorge’s story inspires you to step outside of whatever box you think your degree or license has you. You might just inspire the next person to join the water sector.