Why Snapchat? Snapchat for what? When the term is thrown around these days, especially by the youth, people are very quick to jump to conclusions about this highly engaging social medium. People are quick to judge that it’s an app for selfies or sexting, especially in India. But we can all fairly agree that any sort of hype created or opinions generated is good for businesses or marketers looking to start something new. While Snapchat is a fairly new concept to the world itself and where the youth (aged 18 – 35)  have adjusted and become more suited to the platform, there’s no doubt that marketers are seeing an increasing rise in trend of Snapchat users.

Welcome to the 45th episode of Digital India Podcast on FIR Podcast Network. This show is ‘Weekly Updates’ brought to you by staff and students of Web Marketing Academy

How businesses in India can use Snapchat

How to boost your brands snapchat game :

http://mashable.com/2014/02/15/snapchat-branding-infographic/?utm_cid=lf-storylist#6NmFxdwO_mqq

List of snapchatters to follow :

http://snapchatters.co

Beginners guide to snapchat :

http://mashable.com/2014/08/04/snapchat-for-beginners/#HCpwB8FVbZqP

How to use snapchat :

http://m.businessinsider.in/How-to-use-Snapchat-the-surprisingly-complicated-photo-app-if-youre-old/articleshow/46294233.cms

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Host : Suresh

Guest : Kaushal , Drushti , Mohak , Shiffa

Editor  : Bharani