Are your customers buying for the same reason you are selling to them?  Are they buying your product because it does what you thought it would, or because they are seeing an alternate benefit to it?

We often times, as entrepreneurs or business managers rely too much on our own assumptions to look to better understand our customer and their relationship with our product.

Ultimately the market will do what it does and decide if your product is what they want it to be and use it the way they see fit.  You as the product manager need to ensure that you are meeting the needs and finding the demand for your product wherever it may be.

This episode goes great with this Mark Mabry Episode