Jean joins the show to talk about the changes she is seeing in the industry today — it used to be called the business, back in the day. Tune in for a free-flowing conversation on the evolution of advertising, from the advent of influencer marketing to increasingly complex NDA’s.

 

Key Takeaways

[:30] Heather introduces Jean and asks her to share the story of how she made her way into such an interesting title! From Ogilvy to Tiffany to Ritz by way of Robert Mapplethorpe and Annie Liebowitz, Jean collaborated with a long string of creative pearls.

[5:52] Jean speaks to the evolving ethos of the advertising industry as well as what she understands as being the biggest change in the business: consolidation and holding companies.

[9:02] Having been at the forefront of the digital revolution in the industry, Jean can speak to the increasing speed at which changes are occurring.

[12:13] Jean recounts the advent of influencers.

[14:49] Now that Jean is consulting, the changes continue still with the clients being more and more involved and the expectations rising on smaller and smaller budgets.

[16:36] Heather and Jean discuss the expanding expectation that photographers be able to manage whole sets from stills to motion. Jean shares the story of a shoot that embodies the amount of work that is demanded of everyone nowadays.

[21:22] You can’t have it all… Fast, cheap or good: pick two.

[26:13] Turnover and agency mergers have created a space where big projects are more challenging to land and people are having to wear more and more hats and work on broader skill sets.

[31:54] Being able to specialize is a great career boon, as are results and word-of-mouth!

[34:21] Jean speaks to art production shifting towards project management more and more, as well as the increasing pace at which things occur.

[39:43] Jean and Heather talk about NDA’s, rights usage, and copyright.

[46:21] You can be melancholy about the changes, but you have to adapt and grow.

[47:08] If Jean wasn’t an art producer, she would be painting in her studio!

[49:09] Heather thanks Jean for coming on the podcast!

 

Thanks for listening.

 

In an industry where the rules are always changing, it’s helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep’sJournal.com; visit her website for industry updates, stunning photography and video, and the artists behind the work.

 

Mentioned in this episode

 

More about our guest

Jean Wolff on LinkedIn

 

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