Johannes Roselius is a development engineer with 10 years of experience in Product development. He has worked in design engineering, manufacturing, and product management and loves to find simplicity in the most complicated problems. He enjoys all types of adventures, everything from business to sailing across the south Pacific Ocean. An entrepreneur since early childhood, he has run his own consultancy for over 2 years.
Rasmus Tretow is an industrial designer and chili growing enthusiast. He is passionate about using design thinking to solve problems from a user-centric perspective. Rasmus is experienced in product development, prototyping, form giving, 3D printing and working with multidisciplinary teams and has also worked with interaction design.
In this episode, we learn about
* Giveaway announcement
* Update from Megan Cox of Amalie Beauty
* How Megan increased traffic to her e-commerce site through blog content
* Getting Amalie featured on other publications
* Giving your customers what they want - and staying in touch with them as much as possible
* Johannes and Rasmus share their design backgrounds
* Creating the concept and many prototypes
* Reaching out to the target audience and validating the market
* Selecting the right components and manufacturers
* Launching a Kickstarter, what they would do differently and what they did well
* Hiring people to help with your project on a budget
* How much money you may need to invest in a product yourself, and how much you can expect from a Kickstarter
Links and resources mentioned in this episode
* Website:
* botanium.se
* Social Media
* Twitter: @botaniumlabs
* Facebook: facebook.com/botaniumlabs
* Instagram: instagram.com/botaniumlabs
* Update From
* Megan Cox of Amalie Beauty
* Original Episode: The Product Startup - 021
* Tools
* Term Explorer
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