“Marketing automation is simply taking the manual processes of your marketing and giving those tasks over to technology.” ~ Kronda Adair

 

In this episode of The Widest Net Podcast, Pam welcomes Kronda Adair, the founder of Karvel Digital and a marketing automation expert for service-based businesses. Starting with small-scale web development, Kronda discovered her passion for digital marketing and now helps clients maximize their email marketing content and streamline their sales processes. 

Certified in marketing automation services, she emphasizes the importance of keeping automation human and adaptable, particularly during challenging times. Her expertise and practical approach to automation make her a valuable resource for businesses seeking to enhance their marketing strategies.

 

Here’s what you can expect from this episode: 

• Discover steps to building a predictable sales pipeline with marketing automation
• Learn how the art of writing effective email welcome sequences can engage and convert your audience
• Is there power in utilizing AI in your digital marketing strategies 
• How to construct a reliable and predictable sales pipeline using advanced automation techniques
• Learn the secrets to choosing the right tech stack for marketing automation that suits your service-based business

Remember we all need each other - life and work is better together.

 

Resources mentioned in this episode:

• Join the Automation Club
• Instagram - Karvel Digital
• LinkedIn- Kronda Adair
• Karvel Digital Website
• Leaky Bucket Marketing Quiz
• Ecosystem-Led Growth: A Blueprint for Sales and Marketing Success Using the Power of Partnerships (Bob Moore’s new book)
• The Widest Net Book by Pamela Slim

 

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