On this week's episode, Dan sits down with PR industry insider, communications technology influencer, and social media leader, Todd Grossman. As the CEO - Americas at Talkwalker, Todd is at the forefront of social listening and analytics, and he and Dan dig in and get a bit geeky on just how far measurement has come in recent years. But more than that, they talk about the evolution of the PR industry as a whole, where it's going, and of course, what the CEO of one of the top SAAS companies does in his spare time to save the world.