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046 - Bootstrapping Product Development, Stephanie Cummings & Tal Berke of Shlocker - The Product Startup: Product development for small business
Tal and Stephanie started their product design after years of sharing living spaces with siblings and roommates. The Shlocker is a Shower Locker designed for anyone sharing a bathroom (college students, roommates, families). It allows the user to keep their personal care products separate, preventing product mooching and razor mixups.
In this episode, we learn about
* The 2017 Annual Product Startup Survey and Giveaway
* Solving that unmet need
* Validating their idea and creating the first prototype
* Creating a refined prototype
* Sourcing manufacturers in the US and abroad and placing their first order
* Pre-selling on Kickstarter
* Doing what you can yourself - from photography to graphic design
* Going into retail stores
* Making improvements on the product
* Attending trade shows to make contact with buyers and get publicity
Links and resources mentioned in this episode
* Website:
* shlocker.com
* Social Media
* Twitter: @TheShlocker
* Facebook: facebook.com/shlocker
* Instagram: instagram.com/theshlocker
* YouTube: youtube.com/channel
* Tools
* Canva - Easy to use graphic design
* Survey Monkey - Audience surveys
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By Kevin Mako of MAKO Design + Invent
5
6464 ratings
Tal and Stephanie started their product design after years of sharing living spaces with siblings and roommates. The Shlocker is a Shower Locker designed for anyone sharing a bathroom (college students, roommates, families). It allows the user to keep their personal care products separate, preventing product mooching and razor mixups.
In this episode, we learn about
* The 2017 Annual Product Startup Survey and Giveaway
* Solving that unmet need
* Validating their idea and creating the first prototype
* Creating a refined prototype
* Sourcing manufacturers in the US and abroad and placing their first order
* Pre-selling on Kickstarter
* Doing what you can yourself - from photography to graphic design
* Going into retail stores
* Making improvements on the product
* Attending trade shows to make contact with buyers and get publicity
Links and resources mentioned in this episode
* Website:
* shlocker.com
* Social Media
* Twitter: @TheShlocker
* Facebook: facebook.com/shlocker
* Instagram: instagram.com/theshlocker
* YouTube: youtube.com/channel
* Tools
* Canva - Easy to use graphic design
* Survey Monkey - Audience surveys