Preparing to go to market is separate from going to market; there are a host of other decisions that need to be made at this stage, principally around audience building and or client attraction. For product marketers, it includes critical supply chain decisions, as well as the choice of commercial strategy.

For service businesses, as well as product businesses it is about audience building, generating a buzz and excitement for your product, being visible and discoverable online, and the different paid and organic means to realise these objectives.

In this section we will be covering:

• Operations Teams
• Launching
• Social Media and Organic Traffic as well as SEO (Search Engine Optimisation)
• Paid Traffic – Advertising
• Digital Technology you need in your business.