In this episode of Fired Up Podcast, I chat with entrepreneur Jamie Kritharas, who shares his journey from DJ to business growth expert. As the founder of Defiant, he’s helped 300+ businesses scale, made 100 strategic hires, and managed tens of millions in ad spend, generating hundreds of millions in revenue. Jamie breaks down the mindset, skills, and strategies needed to turn ideas into reality and scale ventures from startups to billion-dollar enterprises. Tune in for powerful insights on entrepreneurship and business growth!

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Timestamps:

00:00:00 - Introduction 


00:00:53 - Jamie's Transition from DJ to Entrepreneur


00:03:44 - Overview of Defiant Digital


00:05:00 - Scaling Businesses with Defiant Digital


00:06:32 - Blending Creative and Performance Marketing


00:07:38 - Common Mistakes in Branding and Content Strategy


00:10:00 - Examples of Effective and Ineffective Marketing


00:14:38 - The Reality of Running a Business


00:15:27 - Decision-Making and Business Direction


00:16:48 - The Role of a Founder as a Coach


00:17:30 - Importance of the Right Team and Leadership Structure


00:21:17 - Strategic Use of Resources


00:22:21 - Marketing Tips for Early-Stage Businesses


00:24:04 - Where to Find Jamie and Defiant Digital