Sign up to save your podcasts
Or
Share 046 – How to Turn Website Visitors Into Customers with Matthew Edgar
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
046 – How to Turn Website Visitors Into Customers with Matthew Edgar
How do you get more traffic coming to your website? How do you get that traffic to turn into customers? These are two of the core questions business owners grapple with. Understanding the technical side of those questions is the first step to obtaining the needed conversions. Web Consultant, Matthew Edgar, discusses his work with conversion optimization, SEO and how his knowledge is used to help companies identify and fix the technical + structural issues that may be holding their website back.
* – Connecting people with technology* – Embracing the challenges* – Turning site traffic into customers* – The good, bad & curious * – Innate curiosity vs. the bigger picture mentality* – The gray spectrum of running a business* – Better is the enemy of done* – Step 1: Defining the problem* – Measuring the trends with qualitative & quantitative data* – The uniqueness factor* – Everything is a series of simple problems
Websites:
Matthew Edgar – Technical SEO & Analytics
https://www.elementive.com/
Full Episode Transcription:
Todd: (00:00)Hi Matthew, welcome to the show. So happy to have you here.Matthew: (00:04)It’s wonderful to be here. Thanks for having me.Todd: (00:05)Absolutely. Absolutely. So I am really excited to talk to you because you are the first person I’ve spoken with in this new season of luminary business that is a fellow data junkie and it seems like we’re going to get into some stuff that on the surface might, might not seem relevant to some people because they say, well I’m not, I’m not an analytics person. I don’t do SEO audits or conversion rate optimization. So maybe I’ll skip this episode. But if you’re listening right now, I’m telling you that my 10 years or so in conversion rate optimization has taught me more about people and human nature and what makes people do what they do than any other career path or experience in my entire business career for the past 20 something years.Todd: (00:51)So I’m excited to see if you agree with that and get right into it. Matthew: (00:55)Yeah, I mean, I definitely would agree with that because ultimately when you get down to conversion rate optimization, SEO, it’s about figuring out how you can build technology in a way that it connects it with people. That’s all it really is. I mean, and you can talk about conversion optimization theories and you can talk about different ways of doing data analysis and all the different complexities of it and all of that’s good and important stuff. But fundamentally it’s about do you understand who these people are that you’re trying to bring to your website or you’re trying to convince to buy your product and you have to learn who...
View all episodes
By ScrimmageHow do you get more traffic coming to your website? How do you get that traffic to turn into customers? These are two of the core questions business owners grapple with. Understanding the technical side of those questions is the first step to obtaining the needed conversions. Web Consultant, Matthew Edgar, discusses his work with conversion optimization, SEO and how his knowledge is used to help companies identify and fix the technical + structural issues that may be holding their website back.
* – Connecting people with technology* – Embracing the challenges* – Turning site traffic into customers* – The good, bad & curious * – Innate curiosity vs. the bigger picture mentality* – The gray spectrum of running a business* – Better is the enemy of done* – Step 1: Defining the problem* – Measuring the trends with qualitative & quantitative data* – The uniqueness factor* – Everything is a series of simple problems
Websites:
Matthew Edgar – Technical SEO & Analytics
https://www.elementive.com/
Full Episode Transcription:
Todd: (00:00)Hi Matthew, welcome to the show. So happy to have you here.Matthew: (00:04)It’s wonderful to be here. Thanks for having me.Todd: (00:05)Absolutely. Absolutely. So I am really excited to talk to you because you are the first person I’ve spoken with in this new season of luminary business that is a fellow data junkie and it seems like we’re going to get into some stuff that on the surface might, might not seem relevant to some people because they say, well I’m not, I’m not an analytics person. I don’t do SEO audits or conversion rate optimization. So maybe I’ll skip this episode. But if you’re listening right now, I’m telling you that my 10 years or so in conversion rate optimization has taught me more about people and human nature and what makes people do what they do than any other career path or experience in my entire business career for the past 20 something years.Todd: (00:51)So I’m excited to see if you agree with that and get right into it. Matthew: (00:55)Yeah, I mean, I definitely would agree with that because ultimately when you get down to conversion rate optimization, SEO, it’s about figuring out how you can build technology in a way that it connects it with people. That’s all it really is. I mean, and you can talk about conversion optimization theories and you can talk about different ways of doing data analysis and all the different complexities of it and all of that’s good and important stuff. But fundamentally it’s about do you understand who these people are that you’re trying to bring to your website or you’re trying to convince to buy your product and you have to learn who...