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046: Marketing with Income Claims
Income claims are so common in the online business world. I see it in online courses, group programs, and service offers, and there's been a lot of discussion on both the ethics and efficacy of using them.
Regardless of your point-of-view on that matter, you must take care before you incorporate this type of claim into marketing for your small business. In this episode, I talk about the legal side of using income claims in your advertising.
You'll discover what you need to know if you use them on your website, social media channels, or anywhere else. I also provide tips on what you can consider when your business is acting as a consumer for other products or services that use these types of claims.
Please subscribe if you haven't already. And if you like the show, I'd love it if you'd give it a review wherever you listen to podcasts!
In this episode:
[03:12] - Danielle offers an example of a typical income claim that's common in the online business world.
[04:19] - More subtle income claims exist too. Here's how to recognize them.
[04:52] - What does the Federal Trade Commission have to say about making income claims in advertising?
[05:54] - How do the FTC guidelines impact the usage of income claims? Danielle walks you through an example.
[08:36] - Danielle dives deeper into the usage of advertising claims. Do you have substantiation for any income claims you make?
[10:00] - All claims are either explicit or implicit, but both require substantiation.
[11:30] - Consider the following when you look at the disclosure aspect of using income claims in your marketing.
[12:54] - How do you properly disclose to ensure your advertising isn't deceptive or misleading?
[14:12] - Danielle discusses how you as a small business-owning consumer can evaluate others' income claims.
[16:30] - Follow these steps when making income claims in your marketing.
Links & Resources:
Episode 45: "Using Testimonials"
FTC's Business Opportunity Rule
FTC's Business Guidance Concerning Multi-Level Marketing
FTC Policy Statement Regarding Advertising Substantiation
Businessese
Liss Legal
View all episodes
By Danielle Liss
5
77 ratings
Income claims are so common in the online business world. I see it in online courses, group programs, and service offers, and there's been a lot of discussion on both the ethics and efficacy of using them.
Regardless of your point-of-view on that matter, you must take care before you incorporate this type of claim into marketing for your small business. In this episode, I talk about the legal side of using income claims in your advertising.
You'll discover what you need to know if you use them on your website, social media channels, or anywhere else. I also provide tips on what you can consider when your business is acting as a consumer for other products or services that use these types of claims.
Please subscribe if you haven't already. And if you like the show, I'd love it if you'd give it a review wherever you listen to podcasts!
In this episode:
[03:12] - Danielle offers an example of a typical income claim that's common in the online business world.
[04:19] - More subtle income claims exist too. Here's how to recognize them.
[04:52] - What does the Federal Trade Commission have to say about making income claims in advertising?
[05:54] - How do the FTC guidelines impact the usage of income claims? Danielle walks you through an example.
[08:36] - Danielle dives deeper into the usage of advertising claims. Do you have substantiation for any income claims you make?
[10:00] - All claims are either explicit or implicit, but both require substantiation.
[11:30] - Consider the following when you look at the disclosure aspect of using income claims in your marketing.
[12:54] - How do you properly disclose to ensure your advertising isn't deceptive or misleading?
[14:12] - Danielle discusses how you as a small business-owning consumer can evaluate others' income claims.
[16:30] - Follow these steps when making income claims in your marketing.
Links & Resources:
Episode 45: "Using Testimonials"
FTC's Business Opportunity Rule
FTC's Business Guidance Concerning Multi-Level Marketing
FTC Policy Statement Regarding Advertising Substantiation
Businessese
Liss Legal