This week on Chill, we’ll chat with legend Stacey Head @ she wear—an Australian company specialising in safety, work, and fashion footwear designed to fit women correctly and comfortably.

As Founder and Managing Director, Stacey oversees company operations including design, research & development, manufacturing, importing & exporting, wholesale, retail (ecommerce & brick & mortar stores), sales & marketing, and business operations.

Overdose’s Elliot Schoemaker and Stacey will discuss entrepreneurship, growth challenges & successes, digital solutions, and ecomm trends & strategies through pandemic recovery.

she wear

she wear is Australia’s only functional work footwear company focusing solely on the needs of women. Founded by Stacey Head after a nail-in-the-foot incident made her question why there were no suitable safety boots in the marketplace to keep her protected while she worked. It was 2011, and she was on the tools in her property development business. The only boots available were unisex, and consequently, heavy and ill-fitting.

Within a couple of years, Stacey had stepped in and created she wear, bucking the industry standard where women were forced into men’s shoes. She started small, literally on a shoe-string, offering just two styles in three colours, but they took off and she ran out of stock.

The concept in place, it was then onto the hard yards­­—research, due diligence, customer feedback, and design development­­—all the layers needed to grow the business; all dedicated to the presiding mission to ensure women have correctly fitted, safe, and comfortable workwear.

Now, she wear is a fully-fledged, burgeoning business with a growing catalogue retailing a large range of workwear and PPE for women across countless industries—health, retail, education, hospitality, trades, mining, and so forth.

As founder and managing director, Stacey oversees company operations including design, R&D, manufacturing, importing, exporting, wholesale, retail, sales and marketing, and business operations.