We're seeing it everywhere: nearly every agency we work with is in the middle of a pivot right now or has pivoted in the past year. We're in a particular moment of needing to pivot, given what's happening in the world.

According to the 2025 Agency Growth Benchmark report, over 60% of agencies between $500K and $3M in revenue undergo a positioning or offer reset every two to four years. And that's not surprising, because agencies at this stage need to level up every time they hit a new threshold. Pivoting doesn't need to be a sign of failure or that you did something wrong. It's a sign of outgrowing something. This worked for a while. It's not working anymore. Let's change it.

If you've ever wondered...

1. Why your agency feels stuck even though you're working harder than ever
2. How to reinvent your business without risking the revenue you've built
3. When a pivot is actually necessary versus just shiny object syndrome

...this one's for you.

This episode is brought to you by:

Copilot Money | Get two months free with code DARLINGS at copilot.money/darlings

Chapters:

(00:00:00) Introduction & Year of the Fire Horse

(00:04:00) Why Every Agency Owner Is Pivoting Right Now

(00:10:00) Pivoting Isn't Failure, It's Outgrowing What Worked

(00:17:00) Signs You're Ready for a Pivot

(00:23:00) The Four Types of Agency Pivots

(00:33:00) How to Approach Change Without Burning It Down

(00:37:00) The "Rebuild From Day One" Exercise

(00:42:00) Testing Before You Commit

(00:45:00) Bringing Your Team Along for the Ride

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